ComparetheDiamond.com (formerly diamondgeezer.com) ® is a member of the NAJ . NAJ This is the National Association of Jewellers formerly the British Jewellers’ Association. Formed in 2015 through the unification of the British Jewellers' Association (BJA) and National Association of Goldsmiths (NAG) the NAJ represents over 1, 800 members whose businesses operate in every aspect of the jewellery industry. The NAJ has one clear mission , to ‘promote and protect the growth in the UK jewellery & silverware industry‘.
Though predominantly designed to support business growth for jewellers the NAJ also acts as a conduit for UK and European legislation and represents the UK globally. The association provides training and professional development tools for firms and helps clarify issues such as ethical diamond supply and cross border issues.
The consumer also benefits from the NAJ . There is a code of ethics that ensures honesty, integrity and clarity on price. All member jewellers have to adhere to this code and consumers are able to contact the NAJ to enquire about members. The NAJ also provides a consumer advice section on their website and a complaints procedure to ensure consumers have access to a free resolution process with members.
Using a NAJ member for your jewellery or design needs guarantees you are dealing with a firm that adheres to the NAJ code of ethics and satisfies the NAJ criteria on an ongoing basis.
Visit the NAJ consumer pages for advice, help, and direction when purchasing online safely, as well as details of the complaints procedure.