Buying a Diamond-an impartial guide

Know Your Diamonds

Formed in the depth of our planet diamond is the hardest natural material known to man, where hardness is defined as resistance to scratching and is graded between 1 and 10 using the Moh's scale of mineral hardness. Diamond has a hardness of 10 on this scale. Diamond's hardness has been known since ancient times and is the source of its name ad?mas, which is from ancient Greek, meaning 'proper' or 'unalterable'. Buying diamonds or diamond jewellery is always an important, emotional and serious event, however at (formerly we work hard to ensure that it remains enjoyable and memorable. (formerly has created an informative, educational section to enable shoppers to make an informed decision and thereby acquire higher quality diamonds and diamond jewellery for less. At anytime go to our award winning site and view over 100, 000 diamonds or FREE PHONE 08080-DIAMOND and enjoy an informal consultation with one of our qualified DIAMOND EXPERTS. There is no obligation, just invaluable, impartial help and advice. Allow us to provide clarity, comfort and confidence.

Blood Diamonds

BUYING A DIAMOND - an impartial guide

Roughly half of all diamonds are mined in central and southern Africa, although considerable sources of the mineral have been discovered in Canada, India, Russia,  Brazil, and Australia. Diamonds are mined from kimberlite and lamproite volcanic pipes deep within the Earth where high pressures and temperatures enable them to form and travel to the surface. The mining and distribution of natural diamonds are subjects of frequent controversy over the sale of blood diamonds or conflict diamonds by African paramilitary groups. be assured that (formerly has a strict 'NO BLOOD DIAMONDS HERE' policy and each diamond sold by (formerly has a solid audit trail back to its source via an industry control known as the Kimberley process. (formerly Bans Zimbabwe Gems

Our ban, based on abuse concerns with Zimbabwe diamonds was widely reported throughout the world from the BBC in London, in American and even in the Zimbabwe Times. The diamonds on this site and those that we sell have been purchased from legitimate sources not involved in funding conflict and in compliance with United Nations resolutions. We (formerly hereby guarantee that all diamondssupplied by us are conflict free, based on written guarantees provided by the supplier of our diamonds. General Diamond Buying Guide Most are familiar with the four 'C' sThat's . . . . . . . . . . . . . . . . . . . . . . . .

introducing the 5th 'C' Certification 
and if we may suggest a 6th 'C' Confidence 

More Diamond Considerations. . .  

Do check out the seller's background, accreditationsand reviews, now that sounds like a que to show off our own half-century history