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Black Friday 2026

Black Friday Prices, Every Day

Our Black Friday price is our everyday price. We don’t mark prices up in October to “slash” them in November. When we compared rings on 8 November 2026, the ones below were already cheaper than every Black Friday sale price we found.

  • Black Friday Price GuaranteeOrder now; if we launch a lower sale before Christmas, we refund the difference
  • Price Match PromiseFind a comparable piece for less at a UK jeweller and we match it
  • Free UK delivery & 30-day returnsPrepaid returns pack with every order
Shop engagement rings See our price promise

Our price vs their Black Friday price

Platinum, round lab-grown diamond, F colour, VS1 clarity, Excellent cut, IGI certificate. Similar designs; band widths and claw styles vary between jewellers. Prices include VAT, checked on 8 November 2026 against UK online jewellers’ live Black Friday sale prices.

Round halo engagement ring, plain band

1ct

Our Black Friday priceSame price all year
£1,489
Lowest Black Friday price elsewhere
£1,708
Average of 3 jewellers
£2,037

£219 less than the lowest · 27% below the average

See this ring

Round halo engagement ring, plain band

2ct

Our Black Friday priceSame price all year
£1,720
Lowest Black Friday price elsewhere
£1,983
Average of 3 jewellers
£2,484

£263 less than the lowest · 31% below the average

See this ring

Round halo engagement ring, plain band

3ct

Our Black Friday priceSame price all year
£1,947
Lowest Black Friday price elsewhere
£2,181
Average of 3 jewellers
£2,826

£234 less than the lowest · 31% below the average

See this ring

Round solitaire engagement ring

2ct

Our Black Friday priceSame price all year
£1,269
Lowest Black Friday price elsewhere
£1,350
Average of 6 jewellers
£1,703

£81 less than the lowest · 25% below the average

See this ring

These are the rings where we were cheapest on 8 November 2026; we don’t claim to be cheapest on every piece. Our prices follow the metal and diamond markets, so today’s price is on each ring page. Found a comparable piece for less? Our Price Match covers you.

How we keep our prices low

Made by us

Every ring is designed in-house and made to order for you, so you pay for your ring, not a shop full of stock.

Online, not the high street

No expensive shops to pay for. You see each diamond’s real photo and certificate, and try rings on in 3D.

Family jewellers since 1969

A family business in Bourton-on-the-Water, Gloucestershire, and members of the National Association of Jewellers.

Our price promise

Two promises, so you can order with confidence now instead of waiting to see what happens to prices.

1. Black Friday Price Guarantee

Order between 9 November 2026 and 1 December 2026. If we launch a new sale or public discount code before Christmas that would have made the same piece cheaper, we refund the difference.

Full Black Friday Price Guarantee terms
  • Covers any engagement ring, wedding ring, eternity ring, earrings, pendant, bracelet or loose diamond ordered on Comparethediamond.com between 9 November 2026 and 1 December 2026.
  • If, before midnight on 25 December 2026, we launch a new promotion that would have made the same item (same design, metal, size and diamond) cheaper than you paid, we refund the difference to your original payment method. A promotion means a sale or marked-down price shown on our website, or a new public discount code.
  • Not covered: discount codes that were already available when you ordered (such as our welcome code), personal or one-off codes and offers, Price Match adjustments made for other customers, trade prices and bespoke quotes.
  • Our prices follow the live metal and diamond markets and our costs, so they can move by a small amount from day to day. Those ordinary price updates are not a promotion and are not covered.
  • The price compared is the price you paid after any discount code you used, including delivery, which is free in the UK.
  • Tell us within 14 days of the lower price appearing, with your order number. One refund per item.
  • Our usual 30-day returns, warranty and your statutory rights are not affected.

2. Price Match Promise

Find a comparable piece for less at another UK jeweller, before you order or within 14 days after, and we match the price.

Full Price Match terms
  • If you find a comparable piece for less at another UK jeweller, before you order or within 14 days of ordering from us, we match the price. Before you order, we adjust your price; after, we refund the difference to your original payment method.
  • Our jewellery is made to order to our own designs, so no one else sells exactly the same ring. A piece is comparable when all of these match: the centre diamond (same shape, natural or lab-grown, carat weight within 0.02ct, and the same colour, clarity, cut grade and grading laboratory, for example IGI or GIA); the same setting type from this list: 4-claw solitaire, 6-claw solitaire, halo with a plain band, halo with a diamond band, three-stone, half eternity or full eternity; the same metal and purity (for example 950 platinum or 18ct white gold); a band width and band depth each within 0.3mm of ours; where the other jeweller publishes the metal weight, a weight within 15% of ours; and, where there are side or halo diamonds, a total weight of those diamonds within 10%.
  • Our settings are made with a generous amount of metal, so a lighter or thinner ring is not comparable. If the other jeweller does not publish the band depth or metal weight, we compare their piece with ours from the details and pictures they show, and explain our decision.
  • It must be on sale to the public on the jeweller's UK website, in pounds sterling with UK delivery, in stock or made to order, at the price shown on the product page (including VAT, without discount codes), at the time you tell us. We check it ourselves and tell you our decision, with the reason, before you order or within 2 working days.
  • Not included: bespoke commissions, remodelling, pieces made with your own stones or metal, engraving and other extras, and designs outside the list of setting types above; marketplaces and auction sites (such as eBay, Amazon or Etsy); second-hand, pre-owned or ex-display items; clearance or outlet stock; trade or member-only prices; personalised codes; bundles; finance offers; quotes that are not shown on the jeweller's website; and prices that are clearly a mistake.
  • We compare against the jeweller's total price for the finished piece, including any delivery charge. Price Match cannot be added to a discount code on the same order; we use whichever gives you the lower price.
  • Send us the link and a screenshot showing the price and the specification, and your order number if you have ordered. One match per item and per order, for items bought for yourself and not for resale.

How to claim

Email sparkle@comparethediamond.com or message us on WhatsApp with your order number (if you have one), the link to the lower price and a screenshot. We reply within 2 working days and refund to your original payment method within 14 days of agreeing the claim.

We may change or withdraw these promises for future orders, but never for an order already placed. Full terms and conditions and returns policy also apply. Your statutory rights are not affected.

Shop at our Black Friday price

Black Friday questions

Is Comparethediamond.com having a Black Friday sale?

No. We do not put prices up before November to bring them down again. Our Black Friday price is the same price we charge all year. When we compared rings on 8 November 2026, several of ours were already below every Black Friday sale price we found; the table on this page shows which.

What does the Black Friday Price Guarantee mean?

Order between 9 November 2026 and 1 December 2026, and if we launch a new sale or public discount code before Christmas that would have made the same piece cheaper, we refund the difference. You do not have to wait for a lower price, and you do not lose out by ordering early.

How does the Price Match work?

Our rings are made to order to our own designs, so we match comparable pieces: the same centre diamond (shape, carat, colour, clarity, cut and certificate), the same setting type and metal, a similar band width and depth, a similar metal weight where it is published, and a similar side-diamond weight. Send us the link before you order or within 14 days after, and if it is comparable and cheaper, we match the price. Bespoke commissions are not included.

How do you keep your prices low?

We design our jewellery ourselves, make each piece to order and sell online, so there are no high street shops or unsold stock to pay for. We are a family business, trading since 1969, and members of the National Association of Jewellers.

Do your prices change?

A little. Our prices follow the live price of platinum, gold and diamonds, so a ring can cost slightly more or less from one day to the next. The price shown when you order is the price you pay.

Can I still use a discount code?

Yes, if you have one, for example the welcome code we email when you sign up. A discount code and Price Match cannot be combined on the same order; we use whichever gives you the lower price.

Will my ring arrive before Christmas?

Our jewellery is made to order, usually in 3 to 4 weeks, and loose diamonds take 7 to 10 days. Order by the end of November for the best chance of Christmas delivery, or talk to us and we will tell you what is possible for your piece.

What if I change my mind?

You have 30 days to return your order, and every order comes with a prepaid returns pack. See our returns policy.

How did you compare prices?

On 8 November 2026 we priced the same rings (platinum, round lab-grown diamond, F colour, VS1 clarity, Excellent cut, IGI certificate) at six UK online jewellers, using their live Black Friday sale prices including VAT. The designs are similar rather than identical: band widths and claw styles vary between jewellers. The table shows the rings where we were cheapest. Prices change, so we check again before Black Friday.

Questions about a ring or a price?

Send us a link to anything you have seen elsewhere and we will tell you our price for the same piece.

Talk to us on WhatsApp Call +44 1451 810595