About Us



Over 50 years in diamonds, this father and son business historically served the trade, supplying diamonds and diamond jewellery to the very best jewellery manufacturers and retailers, in the UK, Australia, the States and Germany. Indeed we still do have a healthy trade business and are open to new trade enquiries.

Our very first website was a business-to-business diamond sourcing website and was launched in 1994, the very day the Internet went WYSWYG. We became consumer facing in 2002 and made our online name as diamondgeezer.com but changed the name to ComparetheDiamond.com when the world lost its sense of irony.

Dragon Slayers? It's true, in 2009 we turned down the highest-ever offer made on the BBC's Dragons' Den at the time. Inevitably those cheeky Dragons, James Caan, Theo Paphitis and Peter Jones wanted too much of our established family business.

Use our skill and contact and we promise you a unique shopping experience, unquestionable value, remarkable product quality and amazing choice. The average diamond passes through 11 pairs of hands from source to consumer, we have reduced that journey down to just 2 to 4 middle men. Masters of CAD and 3D print ComparetheDiamond.com is one of TrustPilot’s highest rated jewellers.

You are most welcome to talk to father, Clive or son Luke at any time. Indeed any of the specialist team who are on hand to provide all the help and guidance you need, without obligation.

Simply pick up the phone and dial +44 1451 810595